With how fast paced our society is nowadays, consumers spend an astonishing amount of time waiting on hold. As a result, research has been conducted and shown that there are better ways to go about improving your customer's experience instead of using overused phrases and outdated philosophies. However, many companies still use these methods and phrases, so we've decided to compile a short list of them and give you a run-down of how consumers view them, along with some simple solutions to enhance your customers' experiences.
Did you know that you probably spend over half a day on hold every year? So do your customers - and they are less than thrilled, to say the least. One of the most recent studies on consumers and hold times found that the average consumer spends 13 hours every year sitting on hold. The survey, conducted by ResearchNow and commissioned by text-message service TalkTo, also stated that 85% of consumers report being put on hold every time they call a business.