4 New Year's Resolutions for increasing your revenue in 2016

By Casey Fisher on 12/7/2015

Creating New Year's Resolutions is one of the main reasons people look forward to celebrating the New Year. Whether it's living healthier or taking a long-awaited vacation, the majority of these resolutions often center around personal development. Creating resolutions for your professional development helps you achieve goals that further both you and your company.


Stay at the top of your customers' minds

Another key way to increase your revenue is to be sure you're always on your customers' minds.  Leaving a lasting impression on them makes sure that any time they need something related to your company, you are the first they go to for a solution. Coupled with top-notch customer service, this is a surefire way to keep your customers coming back for more.


A simple way to do this is to have consistent and non-intrusive outbound marketing campaigns. Newsletters are a very common way to put yourself in front of your customers, but they rarely stand out because of how common they are. Short outbound IVR and Live Agent campaigns are unique ways to reach your customer through more personal means. Even a simple "Happy Holidays from Company X" or a brief call asking about their satisfaction with your company can bring you miles above the competition while potentially uncovering new leads from existing customers.


Get to know your customers wants and needs better

One of the key ways to increase your overall revenue is to better understand your customers; whether it's finding out what they want, what problems they have, or showing them ways that you can help them easier achieve their own goals, it is always ideal to know your target audience.


One of the best ways to do so is to simply ask them. Distributing surveys allows you to assess your customers' situations, giving you a better overall understanding of where your company can benefit them. You can use this information to target each customer specifically by creating customized pitches, or to find needs that you can fulfill that are consistent throughout multiple customers.


Use specific analytics to measure the effectiveness of your efforts

Although being able to successfully gather information on the wants and needs of your customers is extremely important, it's only half the battle. Understanding the best ways to compile and analyze the information that you receive is how your company benefits the greatest. That's why it's so important to be sure that your analytics are as adaptable as possible.


Real-time delivery gives your company the ability to pull statistics and generate prime reports at any time. Being able to customize and implement modifications to existing charts gives you the flexibility of using the same data to solve for multiple parameters. Blending these two together is the key to generating the most accurate and useful Intel into finding next steps for your business.



Provide the best and most cost-efficient customer service

Giving your customers the highest level of customer service can lead to many different benefits for you and your company including higher profits. One of the basic understandings behind business is that it costs less to keep a current customer than it does to find a new one. Maintaining high levels of customer service keeps customer retention higher, in turn lowering the cost per lead.


However, many companies are under the impression that maintaining such excellent customer service can be too costly for them to handle internally, usually due to high staffing costs. Outsourcing your customer service is an easy way to avoid that high overhead since you don't have to pay anybody while traffic is slower. With boutique call center companies like us, the representatives are individually trained on your business, heightening the level of memorable customer service your callers receive.